G-Dragon, a member of the boy group BigBang, has been ranked first in individual boy group brand power according to the K-Brand Index.
On July 29, the Asia Brand Research Institute announced that G-Dragon was selected as the number one individual in the boy group category of the K-Brand Index.
The K-Brand Index is a big data analysis system jointly developed by the Asia Brand Research Institute and domestic and international researchers. The entire process, from candidate sample selection to index calculation, is overseen and validated by an advisory panel. This recent evaluation analyzed a total of 227,323,354 online big data entries and portal site search volumes from June 1 to June 30, 2025, covering major boy group individuals.
G-Dragon maintained the top spot in the individual boy group category. BTS’s Jimin ranked second, BTS’s V took third, BTS’s Jungkook ranked fourth, and Seventeen’s Hoshi secured fifth place. The rest of the top ten included NCT’s Doyoung (sixth), Seventeen’s Mingyu (seventh), Astro’s Cha Eun-woo (eighth), BTS’s Jin (ninth), and Riize’s Wonbin (tenth).
Jung Geun Han, CEO of the Asia Brand Research Institute, explained, “For this edition of the K-Brand Index’s boy group individual category, the main factors were global fandom-based content influence and the widespread reach of social media, which have demonstrated the ongoing brand strength of stars leading the latest Korean Wave.”
He added, “G-Dragon in particular strengthened his individual brand identity and claimed the top spot, thanks to his high-quality comeback solo activities and distinct image.” Han further noted, “Seventeen’s Hoshi and Mingyu, as well as NCT’s Doyoung, are enhancing their brand responsiveness by pursuing multifaceted exposure strategies through both group and individual content.”
Looking ahead, Han emphasized that “the next generation of the Korean Wave will be determined by direct communication capabilities on global platforms and sustained content planning. This analysis reflects online index metrics only; offline indexes were not included.”
Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”
Photo=Asia Brand Research Institute
